Display Advertising – Basics and Tips
Display advertising represent in the present one wise decision for every business owner, for different niches and domain of activities. It is important to know that this kind of services are amazing through their diversity.
In this way you can attract more online audience and to increase easy your online relevance. You can do it alone or, like always, you can try to find one reliable company or freelancer for such services.
Our main recommendation is to use only top-rated sellers of such services because you will need a lot of experience for display advertising campaigns, it will be better to create and share targeted ads.
Basically you can decide where your banner ads will be displayed or you can create banner ads as part of a retargeting campaign.
In the present it is wise to use the following types of ads – online marketing campaigns:
- Static display ads – brand logo, call to action and one image of that offer
- Video display ads – will make your ad more interesting and atractive, our recommendation is to use some CTA such as “Watch now and learn fast” or “Watch it” or “Discover our video”. One more advice is to keep it short and test different video components.
- Flash display ads – this type of ads use motion and animation in order to increase the engagement of your ad – try to keep these ads between 20-30 seconds.
- Pop-up ads – this kind of ads are revealed right away or sometimes they are delayed. In this category most well known are time-based ads, scroll ads, anyway most important is that pop-ups can double your subscription rate.
- Mobile ads – are amazing because we can use it on a wide range of devices. In our next post we will reveal all best practices of these ads.
In order to achieve your goal of brand awareness, more visitors and clients you must use a mix of quality search engine optimization and SEM services, use different types of ads and try to provide only genuine content to all your clients. Good luck!