Facebook Marketing Strategy
Facebook Advertising Benefits
In the last year I have spent a lot of time learning about the best techniques and features that can be used on Facebook in order to increase my online presence, brand awareness and entire social media marketing strategy.
Move forward with Facebook Advertising
The wise decision for you like a business owner or online marketer is to read and learn the most important steps regarding Facebook advertising and what is the best strategy for your niche and project.
An effective Facebook campaign must have a clearly goal, what do you want to obtain through this campaign, what is the budget for it, the targeted people from your point of view.
In the same time, our recommendation is to have and to use for this strategy at least the following:
- A compelling offer for that period of time
- One E-mail auto responder such as Aweber or Mailchimp
- A great and mobile-friendly landing page
From our agency experience, for a wide range of projects, we can say that it is your duty to create your best offer for that social media marketing strategy, the next step is to collect your visitors email address and the last step will be to get in touch with them using an email auto responder, find out more at https://en.wikipedia.org/wiki/Social_media_marketing
The entire process must be very well targeted, related to your niche and your main interests. Here you can define the following :
- Your Call To Action
- Increase the number of your email subscribers
- Get targeted traffic to that landing page
- Increase Facebook page likes, shares, online presence.
The main steps when we discuss about Facebook advertising campaign are:
- Create a tracking pixel – this one can be placed on any webpage you want, Facebook create this tracking pixel and you just need to copy this code to your “Thank you” page
- Create your Facebook campaign – for this step our main recommendation is to use Power Editor features, there you can find a lot of benefits and a better control over the options
- When we discuss about the last step – Facebook Ad, here you must create some adverts. Don’t worry, it will be easy, if you need our help please don’t hesitate to contact Julien POL SEO Agency.
- Create your main image or picture for that campaign, try to use something that connect your brand, your image and your online experience. Don’t just copy/paste some pictures, think why that picture will make the visitor and potential client to acees that webpage and advert.
Not in the end we want to reveal an important thing that can help you into this strategy, create different adverts, with different audiences, in this way, periodically, you can check your results and what adverts provide the best response. Good luck!