How to perform a social media audit

Complete Social Media Audit –  a wise decision for every online project

     In the last years, we understand much better the importance of creating one natural profile for every online business. Every business owner must have one clear business strategy, it is his duty to identify those factors who can improve his brand awareness. Social media strategy represent one wise direction for your business and for your success. Some people don’t understand how important it is in our days to perform one complete social media audit.

Optimize your social media presence

     If in the past for such audit you must search very well a lot of profiles, image optimization, url structures and other factors, in the present, fortunately, for one complete social media audit we can use many social media analytics tools or software.

     A successful social audit must offer at the end one clear image of your online presence, your targeted audience and most important can reveal the best direction from where your business can receive new potential media strategy

     Our best recommendation is to be sure that you are effectively monitoring your brand’s performance and for this, you must check directly your relevance across networks and profiles and, wise it will be to check your competitor’s social media presence through one competitive analysis.

     Generally speaking, for every social media audit it is wise to include the following:

* Profile information

* Publishing metrics

* Engagement metrics

* Audience demographics

* Referral traffic

* Channel and other specific metrics

     It is well recommended to create one clear audit for all your online social presence, please try to insert in your audit at least the following:social media management

  • Account and Branding

 – here you must insert at least your profile: “@username”

 – what is your social profile URL: “”

– that social profile it is verified? Yes or No?

– Check very well if your profile matches style guidelines!

– Do you have the option to add your URL to your Bio or not?

  • Publishing

– please check your shares and tweets sent

– what are your organic impressions?

– YOY change?

– please verify DM’s sent

– what can you tell about conversations?

  • Engagement

-please check and write your total engagements

– once again, YOY change

– few things and notes about Engagement Rate

-link clicks must be verified too

– for some platforms, such as Twitter, please verify your Retweets or likes

– Mention received are there?

  • Audience

– here you must verify your total followers, friends, connections

– for one period of time, try to make one report related to your new followers or friends or about your collectionssocial media audit

– New accounts you followed

– Include some other factors for your audience – male, female, locations, languages and much more.

For all your social media audits you must insert one section related to your posts, how can those be organized:

* video and promotional posts

* Educational information

* Entertainment info

* Images and mentions – if you want to understand better these factors please try to send us your request at SEO Services Agency.

     Not in the end we want to reveal some of the most important social media audit tools that can be used for your purpose, some of them are free or for other websites, you must add your subscription – more info can be read at

     All the time it is well to have one organized spreadsheet, with all your channels, do it on the monthly or yearly basis, include some seasonal changes, and don’t forget that for some social platforms you must add some targeted metrics or factors.

  • Knowem – here you can find your existing social media profiles
  • Namechk – use this powerful tool in order to discover your desired username or URL that are still available at dozens of social media platforms
  • FanPage Karma – your favorite tool for social media management – composing, planning and publishing posts.
  • You can check a lot of factors about your Twitter activity using Twitonomy – one powerful account analysis tool.
  • Hootsuite Analytics Tool – Social media analytics – great option for brand monitoring and enhanced analytics report
  • Use social media management tool – – another wise opportunity for your business.
  • BuzzBundle – covers a wide range of social media platforms.
  • Social Media Audit powered by SemRush – try to understand better your audience and discover what people are saying about your brand.
  • One powerful tool is provided by Google – Google Alerts– represent a free and great tool that allows you to discover which social platforms are driving traffic and conversions.
  • Brand24 – Another option for every business to check their statistics about entire content and audience.
  • Discover SumAll – your reliable online partner for your social media platforms – obtain attractive charts that will allow you to understand more about the latest search engines algorithms.

     Once again, it is important to understand that boosting your business using social media represent a wise investment and you can obtain great results and top rankings with genuine and “white-hat” marketing activities. Good luck!

Quality sources for your website traffic

In order to obtain great online relevancy and top rankings for your keywords, for different search engines, we must have a clear strategy of how to increase website traffic, for different niches.

First of all we would like to say that in our days Social Media represents a massive opportunity to businesses of all dimensions, from blogs till e-commerce projects, with millions of visitors out there ready to potentially receive your message and interact with your company.

smart seo - social media strategy

Basically, the main idea is to have high quality website traffic because normally all this traffic converts to sales. SEO Experts Europe Agency team search continuously for additional quality traffic sources so, please read carefully our recomandations:

  • Decide right now that it is wise to obtain for your project, for long term relevancy, natural and human website traffic, nothing spammy or using some softwares. For this main recomandation, we can help you starting today. Please feel free to contact us for a free evaluation and business proposal.
  • Content marketing has become an important factor of a modern digital marketing plan so, even you will have a good budget for paid traffic campaings, without good title and short sentinces, you will not obtain great results.
  • Using paid web traffic source – all the time we can use this opportunity but, we must choose carefully the best provider. The biggest paid web traffic sources belong to Google, Bing, Yahoo. When someone searches for a keyword related to your business, your ad will be displayed in a prominent position during the search. For this category you can use:
  • Google Adwords : will help you to attract more visitors, potentially new customers and automatically the possibility to grow your business. It is a great paid web traffic source because it takes you to your target audience.
  • Bing Ads : you can setup a great strategy for website traffic by offering simple and efficient advertising. Bing Ads let you to import Google Adwords campaings which it is a great facility.
  • Using top Social Media online platforms – many of the social media websites offer ad space, with possibility of customization different budgets – Facebook, Twitter, Linkedin, Stumble Upon, Reddit.

For example, LinkedIn offers you three different types of advertising. You can chose sponsor updates, InMail, and display and text ads. Your ads can be targeted by job title and job function.

Julien POL -website traffic strategy

The main conclusion can be that it is very important to drive human and natural traffic to your websites but, in the same time, you can choose the paid web traffic source that fits your budget.

Best regards,

Julien POL SEO Expert EuropeSEO Experts Europe Agency